Max Mara

Typology: exhibition
Project: Coats!
Location: Dongdaemun Design Plaza (DDP) - Seoul
Architect: Migliore+Servetto AA

For the new act of Coats! in Seoul, a celebration of the over 60 years of Max Mara’s group, Tecnolegno will give birth and substance to the Studio Migliore+Servetto’s project.
The outcome is an epic and suggestive journey from the early 50’s to the present days, structured in seven thematic rooms which accompany the visitor through the history of traditional costumes, focusing on the coat, fashion icon of the brand and the Made in Italy.